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The Corporate Trainer Who Needed Authority


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A seasoned trainer had 20+ years of experience but no digital presence. Corporates respected him offline, but he wanted inbound leads instead of cold calling.

The Challenge

His expertise wasn’t visible online. No case studies, no proof, no funnel. “I feel like a ghost on the internet,” he admitted.

The Turning Point

We agreed to build his authority engine—personal brand + funnels.

The Strategy

  • LinkedIn Authority: Weekly posts with insights, case snippets, and thought leadership.

  • Landing Page Funnel: Free eBook for HR managers → call booking.

  • Email Nurturing: Testimonials and success stories.

Execution

We redesigned his profile and built a crisp landing page. His first post on LinkedIn (about leadership lessons) hit 25k views organically. Email campaigns followed up with leads consistently.

Results

He booked 15 discovery calls in 2 months. Closed 2 corporate contracts worth ₹7 lakhs.

Takeaway

Authority isn’t built overnight—but once it starts, opportunities come inbound instead of being chased.

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